Today I want to touch a topic that needs your opinion: Guerrilla marketing! Is it good? Is it bad? Is it worth it? Let’s have a look shall we!
What is Guerrilla Marketing?
The concept was first brought about by a “Jay Conrad Levinson”, and something he said may help you to grasp the concept better if you haven’t heard of it;
“When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed. They want to succeed at earning more money, building their company, losing weight, attracting a mate, becoming more fit, or quitting smoking. You can help them. You can show them how to achieve their goal. Marketing is not about you. It’s about them. I hope you never forget that.”
So from the words of the master of Guerrilla marketing, the concept revolves around small businesses, with tight or small budgets promoting their products or services in an unconventional method! Big businesses have also been seen to use this method, but many fail and come away from the point.
One great example I would like to share before weighing out the pros and cons is the “Pay with a smile” campaign by Project change! Check the video below!
Cool huh? Ok let’s look another one! Volkswagen did a fun campaign to capture the “inner child” in people! Check it out!
So now you have seen a few examples.. Let me weigh up the pros and cons?
So usually people like to do pros and then cons but I want to get through the cons so we can end on a positive!
The disadvantages of Guerrilla Marketing
– Slow results. Don’t expect overnight sales to boom or custom to roll in! You may get more interest or chatter about the idea or your company, but usually time=money, you need to be patient!
– Critics. Your media is likely to spread quick because of innovation and originality, people will probably take interest pretty quick, but don’t expect it all to be positive. Sometimes these things can get heavy criticism and you need to learn to expect that, like any campaign, you need to be on the ball to answer or choose to ignore critics.
– Not communicating the right message. So you have this great idea, you have put so much thought and effort into execution, but nobody understood it like you did? Remember, everyone thinks differently! Your message maybe another persons insult, your message may be something else in another persons mind… Take yourself out of your comfort zone and think in others shoes, but don’t be surprised if there’s still a few people who don’t get it, everyone is different!
– You can’t force the future! Certain circumstances such as council permission, weather, culture and laws may prevent you from doing certain things, although things like the weather and timing maybe more unpredictable, try research ahead. Make sure you have permission, keep a rain check on the weather? Make sure people know what’s going on if it’s not in a busy place!
So theres a few disadvantages.. Now let me guide you through the positives!
The Advantages of Guerrilla Marketing
– It’s fun! Most Guerrilla Marketing campaigns are innovative, active, FUN ideas that people thrive off! Play on that!
– It’s cheaper! Guerrilla marketing was designed for low budget marketing, so you don’t need any expensive cameras, or high prices billboards. A flash mob, A sticker, A wacky stunt in your local park or train station? Thats why its focused around “Unconventional methods”.
– Word of mouth! You get the people talking, it will pass through millions of people without you needing to do a thing! Networking at its peak!
So there we have it … My evaluation of Guerrilla Marketing!
What do you think? I love hearing back from you guys, so comment below, drop me an e-mail or pop by my social media!
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